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Ecommerce Migration in New Zealand
Moving a store that already trades is riskier than building one from nothing. There is revenue running through it, customers who know where things are, and search rankings you have already paid for.
$25k+
Typical project value
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What people usually mean by ecommerce migration
The mechanical part — products, customers, order history — is close to routine. Whether the migration succeeds is decided by redirects and by the fortnight after launch, and those are the parts thin quotes leave out.
Like for like
Same catalogue, same structure, new platform. The safest version, and the one most likely to keep your traffic.
Migrate and redesign
New platform and new look at once. More upside, more risk, and harder to diagnose if traffic falls.
Migrate and restructure
Categories and URLs reorganised as well. Only worth it with a deliberate redirect plan and someone watching the numbers.
What it costs
Indicative ranges from projects posted here. Use them to sense-check a quote, not to budget precisely.
Straightforward migration
Catalogue, customers and orders moved, redirects mapped and tested.
$15k – $35k
Migration with redesign
New theme or design, content rewritten, integrations rebuilt.
$35k – $80k
Complex migration
Large catalogue, B2B pricing, subscriptions, ERP connections.
$80k+
Questions worth asking a provider
·How will you map old URLs to new ones, and how is that tested before launch?
·What happens to orders placed during the switchover?
·Which integrations have to be rebuilt, and who does that?
·What are we measuring before and after, and for how long?
·How quickly can we go back if launch goes badly?
Common questions
How much does an ecommerce migration cost?
A like-for-like move with data and redirects handled is $15,000 to $35,000. Migrating while redesigning is $35,000 to $80,000. Large catalogues, B2B pricing, subscriptions or ERP connections push it past $80,000.
Will we lose our Google rankings?
Only if the redirects are done badly. Rankings attach to URLs, so every old address must point at its closest new equivalent — one to one, not everything to the homepage. Done properly, positions usually recover within weeks. Done carelessly, you lose traffic you spent years earning.
Should we redesign at the same time?
It is tempting and it costs less than doing both separately. The trade-off is diagnosis: if traffic or conversion drops, you will not know whether it was the platform, the design or the URLs. If the current store converts well, consider migrating first and redesigning later.
What about orders during the switchover?
Ask specifically. The usual approach is a short freeze — a few hours overnight — with the old store read-only and any orders placed in that window reconciled by hand. A plan that does not mention this has not thought about it.
How long does it take?
Four to eight weeks for a like-for-like migration, three months or more with a redesign. Plan to watch the numbers daily for a fortnight after launch; that is when redirect problems surface.
Related: Ecommerce Website · Shopify Development · WooCommerce Development · Shopify Plus · Custom Ecommerce · Ecommerce Integrations · Payment Gateway Integration · Product Feed Integration
Ecommerce Migration projects open right now
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No open projects in this category right now. New briefs are posted every week.
Redirects decide whether this worked
Your store has URLs that Google has indexed and other sites link to. Some of those pages have been earning you sales for years.
If those addresses change without a one-to-one redirect, that traffic disappears. Not immediately — usually about six weeks later, by which point nobody connects the decline to the migration and it is hard to diagnose.
The shortcut that causes the damage is redirecting everything to the homepage. It looks tidy and it throws away the specific relevance each page had earned. Ask every developer how they build the redirect map, and how it is tested before launch rather than after.
Write down the numbers first
Before anything changes, record monthly visits, revenue, conversion rate, your top twenty pages by traffic, and which pages produce sales.
Without that baseline you cannot tell whether the migration worked, and you will end up arguing about whether the new store looks better. With it you know within a fortnight, and you can fix a problem while everyone still remembers what changed.
Consider not redesigning at the same time
Doing both together is cheaper than doing them separately, and it is genuinely tempting.
The cost is diagnosis. If conversion drops after launch, was it the platform, the new design, the URLs, or the checkout? With everything changed at once you cannot tell, and you will be guessing with revenue on the line.
If your current store converts well, there is a strong argument for moving it almost unchanged, confirming the numbers held, and redesigning afterwards.
Plan the switchover hour
There is a window where the old store must stop taking orders and the new one has not started. Usually a few hours overnight.
Ask what happens to an order placed in that window, how the old store is made read-only, and what the rollback looks like if something is badly wrong at 6am. A quote that does not mention any of this has not thought about the riskiest hour of the project.
Comparing quotes
- Redirects — how mapped, how tested. Ask everyone.
- Integrations. Accounting, freight, ERP — rebuilt by whom?
- The switchover plan, in hours.
- Rollback. How fast, and who decides.
- Post-launch watching. Two weeks of someone checking the numbers.
Describe your current platform, roughly how many products and orders, and what is prompting the move. Five developers will tell you what it takes — and the good ones will ask about your traffic before they quote.
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