AI Search / RAG in New Zealand
Everyone wants to ask their own documents a question. The part that decides whether it works is the search, and almost every disappointing result is a search failure wearing an AI costume.
$45k+
Typical project value
2 min
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What people usually mean by ai search / rag
Retrieval-augmented generation means finding the right passages in your own material and having a model answer from those, with citations. It is the most requested AI project in New Zealand business right now and the one most often underestimated, because the interesting part is not the model.
Internal knowledge search
Staff ask questions of policies, manuals, contracts or past projects and get an answer with a link to the source. The safest and usually most valuable version.
Support answering
Your support team, or your customers, get answers drawn from documentation and past tickets. Higher value and higher risk, because a wrong answer goes to a customer.
Search over structured and unstructured together
Documents plus records from your systems, so a question about a customer can draw on both. The most useful and the largest build.
What it costs
Indicative ranges from projects posted here. Use them to sense-check a quote, not to budget precisely.
One document set, internal
Ingestion, chunking, embeddings, retrieval, cited answers and an evaluation set.
$25k – $60k
Several sources with permissions
Multiple repositories, access control that matches the source systems, refresh pipelines and monitoring.
$60k – $140k
Customer-facing or regulated
Public answering with safety handling, review tooling, audit trail and a human escalation path.
$140k+
Questions worth asking a provider
·How is retrieval quality measured, separately from answer quality?
·How do permissions work — can someone ask their way into a document they cannot open?
·What happens when the answer is not in the documents? Does it say so?
·How does the index stay current as documents change, and how quickly?
·What do the documents look like today — PDFs, scans, SharePoint, a shared drive?
Common questions
How much does a RAG system cost in New Zealand?
One document set for internal use — ingestion, retrieval, cited answers and an evaluation set — is $25,000 to $60,000. Several sources with permissions matching the originating systems is $60,000 to $140,000. Customer-facing or regulated answering starts around $140,000. Running costs are usually modest: embeddings and model calls for a mid-sized business typically come to a few hundred dollars a month.
Why do these projects disappoint?
Because the retrieval is wrong and the answer is fluent. The model answers perfectly from the wrong three paragraphs, and the result reads convincingly. Insist that retrieval is measured on its own — for a set of real questions, does the correct passage appear in the top results? — before anyone judges the answers. A team that only measures answer quality cannot tell you why a bad answer happened.
How do we stop it leaking documents people should not see?
By carrying the source system's permissions through to the index and applying them at query time, so a search only ever considers documents that user could already open. This is the single most common serious mistake in these builds: a shared index over everything makes an HR file findable by anyone who phrases a question well. Ask exactly where permissions are enforced, and be sceptical of an answer that relies on the model declining to answer.
What state do our documents need to be in?
Better than you think, and this is often most of the cost. Scanned PDFs need OCR. Documents with three versions and no indication which is current will produce contradictory answers confidently. Spreadsheets and slide decks chunk badly. A short audit of what you actually hold, before quoting, saves a great deal — and sometimes reveals that tidying the SharePoint would deliver half the benefit on its own.
Do we need a vector database?
Not necessarily. For modest volumes, PostgreSQL with the pgvector extension does the job and keeps everything in a database you already run. Dedicated vector databases earn their place at large scale or with demanding latency requirements. What matters far more is hybrid search — combining keyword matching with semantic similarity — because pure semantic search is poor at exact terms like product codes and policy numbers.
AI Search / RAG projects open right now
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The search is the project
The model is not the hard part and has not been for a while. Give a competent model three relevant paragraphs and it will answer well. Give it the wrong three and it will answer just as fluently, and nobody reading the result will be able to tell.
That is why almost every disappointing RAG system is a retrieval failure. The answer sounded right, cited a document, and drew on the wrong section of it.
So insist that retrieval is measured on its own, before anyone judges answers: for a set of real questions from your business, does the correct passage appear in the top few results? A team that measures only answer quality cannot tell you why a bad answer happened, and will fix it by adjusting the prompt.
Look at your documents before you write the brief
This is where the cost lives, and it is knowable in advance.
Go and check:
- Are they searchable text or scans? Scanned PDFs need OCR, and OCR on a twenty-year-old fax is not free.
- Is there one current version? Three versions of a policy with no marker for which is live will produce confident contradictions.
- What format? Word and clean PDFs chunk well. Spreadsheets and slide decks chunk badly and often need separate handling.
- Where do they live? SharePoint, a shared drive, a document system, or four of those.
- How stale? Documents nobody has reviewed since 2019 will be quoted back to your staff as current.
Sometimes this audit reveals that tidying the document store would deliver half the benefit without any AI at all. A consultant who tells you that is worth keeping.
Permissions are the serious risk
The most common bad outcome in these builds is not a wrong answer. It is a correct answer drawn from a document the person asking was never allowed to read.
A single index over everything makes salary reviews, disciplinary files and board papers findable by anyone who phrases a question well. It is easy to build by accident, and it is the kind of thing that ends up in a report.
What correct looks like:
- The source system's permissions are carried into the index alongside each document.
- They are applied at query time, so the search only ever considers documents that user could already open.
- Permission changes propagate — somebody leaving a team loses access to those documents in search too.
- Nothing depends on the model choosing not to answer.
Ask exactly where permissions are enforced. If the answer is that the model is instructed to be careful, that is not an access control.
Hybrid search, not pure semantic
Semantic search finds passages that mean something similar. It is genuinely good at that and genuinely poor at exact terms — product codes, policy numbers, part numbers, a specific person's name.
Ask for hybrid retrieval: keyword matching and semantic similarity combined, usually with a re-ranking step over the merged results. It costs very little extra and it fixes the class of question users try first.
Do not be talked into a specialist vector database by default either. For most New Zealand businesses PostgreSQL with pgvector does the job and keeps everything in a database you already run and back up.
Citations and "I don't know"
Two non-negotiables for anything people will act on.
Every answer cites the passage it came from, with a link that opens the document at the right place. This is what turns the system from an oracle into a research assistant, and it is what makes a wrong answer survivable — the reader can check.
"I could not find this in the documents" is an acceptable output. A system that always produces an answer will produce a plausible one from whatever it retrieved. Ask to see what happens when you ask a question the documents genuinely do not cover; the answer should be a shrug, not an improvisation.
Keeping it current
Documents change. An index built once and never refreshed becomes wrong in a way nobody notices, because the answers keep looking the same.
Settle in the quote:
- How often the index refreshes, and whether it is incremental or a full rebuild.
- What happens when a document is deleted — is it removed from the index?
- How a user reports a wrong answer, and who acts on it.
- Whether the answer shows how old its source is.
Start internal
Internal search is the right first project. Your staff know when an answer is wrong, they will tell you, and nothing goes to a customer. Six weeks of that will teach you more about your documents than any amount of design.
Customer-facing answering is worth doing afterwards, once retrieval is measured, permissions are proven, and you have a real sense of how often the system is right.
Comparing five quotes
Read for:
- Who asked to see the documents before quoting?
- Who described measuring retrieval separately from answers?
- Who explained exactly where permissions are enforced?
- Who insisted on citations and a way to say "I don't know"?
- Who proposed starting internally?
Describe what the documents are, roughly how many and in what format, who should be able to see what, and the questions people actually ask today. Developers who have shipped retrieval will spend most of the conversation on your documents rather than on the model.
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